Cal Vigatà

project overview
Cal Vigatà needed a brand identity that reflected its evolution from a traditional family farm to an artisanal cheese producer. I created a visual system that honors its roots while standing out in the gourmet market. Using a bold, rustic serif typography and a palette of warm, milky tones, the design evokes the purity of their raw materials: fresh milk with no artificial additives. The packaging features a minimalist, typography-driven wrap that feels both modern and handmade. By combining clean editorial layouts in their catalogs with authentic photography of the livestock and the landscape of La Pinya, the identity bridges the gap between heritage and contemporary design. The result is a brand that feels as honest and high-quality as the products they produce.
project type
Print Design & Editorial Branding
year
2024
my role
Art Director & Designer
client
Cal Vigatà





