Cal Vigatà

Editorial flyers placed on stone steps, showcasing the brand's logo, descriptive text, and black-and-white photography of rural farm life.

project overview

Cal Vigatà needed a brand identity that reflected its evolution from a traditional family farm to an artisanal cheese producer. I created a visual system that honors its roots while standing out in the gourmet market. Using a bold, rustic serif typography and a palette of warm, milky tones, the design evokes the purity of their raw materials: fresh milk with no artificial additives. The packaging features a minimalist, typography-driven wrap that feels both modern and handmade. By combining clean editorial layouts in their catalogs with authentic photography of the livestock and the landscape of La Pinya, the identity bridges the gap between heritage and contemporary design. The result is a brand that feels as honest and high-quality as the products they produce.

project type

Print Design & Editorial Branding

year

2024

my role

Art Director & Designer

client

Cal Vigatà

Candid color photograph of a person in a green work suit standing in a bright green field with cattle, emphasizing the brand's connection to the land and its resources.
Stack of editorial catalogs for "Cal Vigatà" featuring a minimalist cream-colored cover with bold, black serif typography and clean layouts.
"Cremós" cheese wedges wrapped in custom-branded paper with a diagonal logo pattern, set against a natural mossy stone and a green pasture background.

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