El Taller Showroom

El Taller needed an identity for their new showroom that reflected the precision of professional carpentry with a contemporary, industrial edge. I developed a high-contrast visual system using a vibrant lime green against a deep charcoal black, creating a brand that feels energetic yet grounded in craft. The identity centers around a minimalist, geometric monogram that represents both the physical structure of furniture and the workshop’s technical expertise. By applying this bold language to everything from large-scale signage to tactile business cards and branded merchandise, the showroom becomes more than just a display space—it becomes a cohesive brand experience that highlights El Taller’s commitment to modern design and traditional quality.